Here is where SEO (Search Engine Optimization) comes into play. Search Engine Optimization is the “art” of crafting and marketing a web site so that it appears high in the SERP’s (Search Engine Results Pages) for the major search engines (Google, Bing and Yahoo) for a specific keyword or phrase that is related to the site. Ok, so know what? Maybe you have done your research and found out what the basics of SEO are. That’s very good, because you will need to know that.